Analyzing the Emerging Trends in Gartner’s Hype Cycle for Analytics in 2021

Data, as often said, is the most precious gem any business can possess. It’s inarguably the grease to the mechanical parts of digitalization in this dispensation. Data serves as a guide in the stronger and integral progressive growth of any entity.

However, data alone isn’t any help seeing that these data are often overwhelming. Thus, the need and emergence of analytics. Analytics refers to the ability of organizations to act on growing data sets accumulated over time for better decision-making and proper planning towards the progress of the company, business, or government.

Analytics refers to the intricate processing of large data sets to provide better decisions based on statistics, computing, and predictive modeling. While analytics may have been a part of businesses for a while now, modern analytics is prescriptive and predictive, which has given rise to a wide range of applications.


The Hype Cycle for emerging technologies takes an extensive look at over 2,000 technologies creating a list of some of the more promising emerging trends in tech. This year, the Gartner’s Hype Cycle has gone a step further to focus on some emerging technologies that are haven’t been included in initial Hype Cycle projections.

These technologies have been termed “integral to business operations” and, as a result, have outgrown being termed “emerging” thanks to promising features.

This article will cross-reference some of these amazing emerging trends in technological trends, analytical trends, and Business intelligence trends cited by Gartner’s hype cycle for AI emergence.

Source: Image by Gerd Altmann from Pixabay

Trends Modifying Analytics in Today’s Society 

After much evaluation of many emerging technologies by Gartner’s hype cycle, below are some trends shaping analytics that happens to be a priceless part of business growth and even governments. Listed below are a few of the most paramount of these trends;

  1. AI

Artificial intelligence is actively improving analytics towards a point where data analytics may become fully automated, more powerful, and easily accessible from any part of the world with the proper gadgets and Internet tools.

1. Application-specific analytics

1.1. Text Analytics: Text analytics demand a branch of AI, which is important in converting analytics to text. The aspect of AI is known as Natural Language Processing (NLP). There are a series of emerging specialized analytics tools for analyzing any written communication whatsoever.


2. Analytics Enablers

2.1 Natural language user interfaces (NLUI):  The need for all employees to be able to at least access analytics cannot be overemphasized. These emerging AI interfaces enable employees to write their queries in natural language befitting to them and in turn, access results as the needs present themselves.

Gartner’s Five major trends Influencing the evolution of business intelligence.

1. Augmented Analytics

This utilizes machine learning to automate the following tasks:

  • Insight discovery
  • Data preparation
  • Machine learning development
  • Data science

These tasks are automated for a large range of applications. Some of the more notable applications are suited for business consumers and operational workers. The beauty of Augmented analytics is its timely delivery of analysis to a large number of nodes, with less interpretative bias and less specialization of users. 

2. Digital Culture

Any organization with a desire to get value from data or achieve its business strategic goals through digital transformation must focus on data literacy development. Thus, developing proper digital culture should be the premier and quintessential step an organization takes on its digital transformation journey. 

Owing largely to growing concerns associated with increased application and dependence on artificial intelligence (AI), mostly propagated by “false news,”  there’s an increase in the need for digital ethics by individuals, organizations, and governments to ensure that fact is indeed separated from fiction. Also, digital ethics will set the boundaries for acceptable practices about AI and other emerging technologies.

Gartner analysts believe that data literacy will become more than just a business skill in the near future.


3. Relationship Analytics

Relationship analytics utilizes location and other social analytic methods to create a mesh network showing the interconnectedness of multiple entities, interests, or properties. With relationship analytics, seemingly disjointed data can show hidden relationships and patterns between select factors, providing a detailed view and directly improving the accuracy of predictions.

4. Decision Intelligence

Decision intelligence presents a skeletal structure that mixes traditional and advanced techniques to tune, design, model, execute, monitor, key and blend decision models. Data and Analytical leaders tap into an ocean of data from very active data fields. Thus, the need for data and Analytical leaders to utilize a multitude of techniques to control data efficiently. 

The inconsistencies in today’s decision models result from the incapabilities to properly capture and record the factors of uncertainty linked to the behavior of these models in a business environment.


5. Operationalizing and Scaling

Analytic tools and data remain an integral part of forecasts and the processing of exponential transactions/interactions.

The astronomical amount of data utilized by businesses and institutions today is unprecedented. More people in today’s world are engrossed with data. Thus more interactions and processes require analytics to become more effective and grow. This has given rise to a dynamic presence of analytics in areas we never thought possible.


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